Work | CR7 Denim — Brand, digital and e-commerce design

Working in-house on a global launch of Cristiano Ronaldo’s denim apparel line and e-commerce store.

TOOLS:

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The project:
Creative content production for the global launch and maintenance of CR7 Denim on cr7.com.

Deliverables:
Prepare and produce creative for e-commerce, CRM, digital marketing, social media and catalogues.

Role:
Graphic and digital design, basic video animation, image retouching.
Position: Senior graphic designer @ Crucial Trade 51

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CR7.com Shopify homepage prototypes on desktop on mobile, and some mockups of OOH advertising.

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CR7 Denim product photoraphy and post-production, showing sneakers, a shirt, and jeans.

Limited time in studio with Cristiano resulted in a small asset pool. We were able to multiply this pool with extensive retouching, comping and background swap outs.

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A selection of four images showing the premium CR7 line, including a social media campaign, product flatlays, premium signed labels, and a campaign shot of Cristiano Ronaldo and CR Junior vor CR7 and CR7 Junior.

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CR7.COM Ecommerce prototypes on desktop and mobile for shopify, showcasing new product alongside campaign imagery of Crisiano Ronaldo wearing demin.

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A selection of six images with colourful backgrounds featuring product flatlays and campaign imagry of Cristiano Ronaldo and CR Junior wearing the range.

Also developed and launched CR7 Junior brand, a boyswear range, on CR7.COM. Branding including logo concept and development, in addition to the same services for CR7 denim.

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In-house creative team:
Creative director—Zak Venter
Operations—Lindsay Burn
Digital marketing—Carsten Nielsen

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Designed to move you

Working in-house on a global launch of Cristiano Ronaldo’s denim apparel line and e-commerce store.

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