![Outdoor billboard mockup for DIESEL’s “Wear before returning” campaign](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/658030096f0cf523f0a6a550_f86cf61a-ce17-490b-aead-e3b449d0fb9a.webp)
Diesel digital design and handoff MGMT
Managing the creative output and production for Diesel South Africa across all channels.
The project:
Managing the creative output for Diesel South Africa, and assisting with technical handovers to third party service providers.
Deliverables:
Develop and maintain e-commerce prototypes and spec guidelines for marketing and development teams. Manage handoff and adherence with third party service providers. Campaign rollouts and design for in-store, environment, and digital across social media channels, email marketing, display marketing, e-commerce, event mircosites, internal reporting and presentations.
Role:
Responsible for all creative output. Graphic and digital design for e-commerce, CRM, stores and environment, basic video and motion graphics.
Position: Freelance, sole creative.
![DIESEL SA ecommerce workwear campaign on desktop](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/654b9b03930fec4022bee964_Artboard%20%E2%80%93%2021.jpg)
![DIESEL ecommerce mobile and desktop wireframes in Adobe XD](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/654b9b03930fec4022bee965_Artboard%20%E2%80%93%2022.jpg)
![Custom live guidelines for DIESEL SA ecommerce set up in Webflow for external agency reference.](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/654b9b03930fec4022bee969_Artboard%20%E2%80%93%2030.jpg)
DEV GUIDES: A large part of my role was navigating handoff and quality control between Diesel and third party service providers to ensure brand consistency with Diesel’s global e-commerce and CRM aesthetics. I created detailed development guides for each update, supplied creative, facilitated feedback and also occasionally built out html and css examples for the teams to inspect and follow.
![Motion design for DIESEL SA socia media accounts, two instagram story screens marketing sneakers.l](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/654b9b03930fec4022bee966_Artboard%20%E2%80%93%2023.jpg)
CONTENT: Simple animations and video edits for use on social media. These ‘shorts’ would invariably be produced from still product imagery, in addition to campaign cut-downs.
![DIESEL SA print campaigns, out of home and in-store shown on a bus stop and a newspaper.](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/654b9b03930fec4022bee967_Artboard%20%E2%80%93%2024.jpg)
PRINT AND ENVIRONMENT: Campaign rollouts across billboards, magazines, in-store windows, light boxes, and video for LED screens. *Campaign concepts by Diesel HQ, Italy.
![Two 35mm photosgraphs of models wearing DIESEL clothing, my 35mm behind-the-scenes shots for DIESEL SA on set at out localisation shoot.](https://cdn.prod.website-files.com/654b9b03930fec4022bee7bf/654b9b03930fec4022bee968_Artboard%20%E2%80%93%2025.jpg)
PHOTOGRAPHY: 35mm film behind-the-scenes photography at the localisation shoots in Cape Town.