L.A. based blank apparel creative direction
Complete creative brand setup for the B2B and B2C blank basics startup in Los Angeles, including branding, e-commerce, sales tools and packaging.
The project:
Creative concept, direction and graphic design for Prepared, a new blank apparel startup in Los Angeles. Vertically owned, Prepared’s in-house fashion team designed and manufactured blank apparel to wholesale and B2C customers, and warehousing and distribution operated from L.A.
Deliverables:
Develop and produce creative across all business touchpoints including company CI, e-commerce, packaging and sales tools.
Role:
Creative concept, graphic design, photography.
Position: Freelance, sole designer
*First 6-months in-house at Crucial Trade 51, the next 12-months as a freelance contractor.
ILLUSTRATION: Louis Carreon (L.A.) created a hand drawn pattern for Prepared in his sketchpad, which later became a core brand element used throughout packaging and sales tools.
FUNCTION: E-commerce needed to allow simple and efficient bulk ordering for wholesale clients, as well as a familiar UI for direct-to-consumer sales.
PRINT: Catalogues, colour cards, labels, tags and other sales tools were developed for the sales team.
35MM PHOTOGRAPHY: Also got to shoot most key visuals on 35mm film, in-studio and on location. *Main photographer (digital): Tony Christie.
In-house team:
Digital Marketing—Carsten Nielsen
Operations—Benjamin Greene
Shopify development—Steven Grant
Merchandising—Sara Colley, Odette Kleynans
Social media—Michela Benigno
